EMX
VERTICAL
Digital Campaign
MARKET
KSA / UAE
YEAR
2024
Launching EMX’s attestation services with impact—2.7M+ impressions and a wave of awareness.
Challenge
Meets
Opportunity
With the fresh launch of its attestation services, EMX needed to build awareness and trust among Egyptian and Jordanian communities in the UAE. To achieve this, we developed a targeted campaign that reached the right audiences, drove engagement, and established a strong market presence.
Leveraging EMX’s partnership with the Egyptian and Jordanian consulates, we combined digital precision with strategic on-ground placements to maximize impact and visibility.
Leveraging EMX’s partnership with the Egyptian and Jordanian consulates, we combined digital precision with strategic on-ground placements to maximize impact and visibility.
RESULTS & METRICS
2.7M+
Impressions
680k+
Engagement
318
Leads
How
We Did It
The campaign was designed with a laser-focused approach to reach Egyptians and Jordanians living in the UAE. A digital strategy was deployed across Meta, LinkedIn, X, and TikTok, ensuring a high-frequency exposure to reinforce message recall.
Print materials were strategically placed in Egyptian and Jordanian consulates and EMX offices to capture attention at key locations.
To streamline the customer journey, a QR code was integrated into all print materials, directing users to a dedicated landing page, making the process seamless and driving conversions.
Print materials were strategically placed in Egyptian and Jordanian consulates and EMX offices to capture attention at key locations.
To streamline the customer journey, a QR code was integrated into all print materials, directing users to a dedicated landing page, making the process seamless and driving conversions.
WHEN &
WHERE
The campaign was executed across multiple digital platforms and key physical locations, ensuring a comprehensive presence.
Running within the UAE, the initiative was amplified through both social media and on-ground activations at the Egyptian and Jordanian consulates, making EMX’s attestation services more accessible and recognizable to the target audience.
Running within the UAE, the initiative was amplified through both social media and on-ground activations at the Egyptian and Jordanian consulates, making EMX’s attestation services more accessible and recognizable to the target audience.
Get in touch
We’re always eager to tackle new challenges and build meaningful
partnerships. Reach out to discover how we can drive impactful results
together.
