J&T
Express
VERTICAL
Digital Campaign
MARKET
KSA / UAE
YEAR
2024
Our strategic localization and execution played a key role in transforming J&T Express and Lionel Messi’s partnership into a regional success, driving 4M+ brand recalls across the Middle East.
Challenge
Meets
Opportunity
J&T Express set out to establish strong brand awareness in the Middle East, particularly in the UAE and KSA. While the global partnership with Messi provided credibility, adapting the campaign for local audiences was key to making a lasting impact.
Entering new markets required cultural relevance, localized communication, and high-impact performance marketing. By combining a strategic performance approach with region-specific copywriting, design, and on-ground activations, we ensured the campaign was both highly visible and deeply engaging.
Entering new markets required cultural relevance, localized communication, and high-impact performance marketing. By combining a strategic performance approach with region-specific copywriting, design, and on-ground activations, we ensured the campaign was both highly visible and deeply engaging.
RESULTS & METRICS
15M+
Impressions
4M+
Brand Recalls
7M+
Engagements
How
We Did It
Our approach centred on high-frequency digital exposure and a seamless blend of online and offline touchpoints.
Performance marketing was the driving force, ensuring lead generation remained the core objective. We executed a full Arabic adaptation of the Messi commercial, refining the copywriting and design to align with cultural nuances.
The digital campaign was supported by banners, social media amplification, and on-ground activations to reinforce brand messaging across multiple touchpoints. Every element, from ad placements to visual storytelling, was designed to maximise recall and engagement.
Performance marketing was the driving force, ensuring lead generation remained the core objective. We executed a full Arabic adaptation of the Messi commercial, refining the copywriting and design to align with cultural nuances.
The digital campaign was supported by banners, social media amplification, and on-ground activations to reinforce brand messaging across multiple touchpoints. Every element, from ad placements to visual storytelling, was designed to maximise recall and engagement.
WHEN &
WHERE
To ensure maximum reach and efficiency, we launched the campaign across four key channels, focusing on markets in the UAE and KSA.
Paid campaigns were carefully structured to optimize performance, while on-ground activations added an extra layer of engagement, bringing J&T Express closer to its audience. Whether online or in physical spaces, every element of the campaign contributed to driving awareness and generating high-quality leads, cementing J&T Express’s presence in the region.
Paid campaigns were carefully structured to optimize performance, while on-ground activations added an extra layer of engagement, bringing J&T Express closer to its audience. Whether online or in physical spaces, every element of the campaign contributed to driving awareness and generating high-quality leads, cementing J&T Express’s presence in the region.
Get in touch
We’re always eager to tackle new challenges and build meaningful
partnerships. Reach out to discover how we can drive impactful results
together.
